Tv promo “Amor chido”
Art Direction / Illustration / Animation
20″
Creating an animated promo for February 14th, aired on Canal 5 by Televisa1, meant breaking away from the romantic clichés of Valentine’s Day and giving it an authentic twist that connected with Gen Z. Inspired by the urban essence of Mexico City, the concept included elements like street food stalls, painted walls, the classic moment of passing answers in class, and a soundtrack with tropical rhythms. The process combined illustration, photo retouching, and animation, bringing every detail together into a vibrant, unique piece.
