ISSSTE “Breastfeeding”
Art Direction / Illustration / Animation
1′ 35″
We developed an illustrated SSL3 animation for display on ISSSTE screens, aimed at educating mothers on various breastfeeding techniques. The challenge was to create a color palette that conveyed a nurturing atmosphere, using soft, explanatory visuals that were both gentle and educational while avoiding censorship. Each illustration was designed to deliver a clear and accessible message, maintaining a delicate and respectful approach.
